Latest Email Marketing Articles from the optinopoli™ Blog

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Latest Email Marketing Articles

Content-Led Lead Generation: The 3-Step Process You Need

The majority of the most effective lead generation techniques are content-led, and for good reason. But most businesses don't have the right foundations and so fail to get the results they otherwise could be. This post gives you the 3-step process you need to put a powerful content-led lead generation strategy into place for your business.

5 Killer Case Studies: Attract 1000s of Email Subscribers with Giveaways, Contests and Challenges

5 killer case studies of how giveaways can attract thousands of leads. From someone unexpectedly attracting 187,991 new subscribers in 11 days, making their website go offline with all the traffic, to an ecommerce candle store gaining 3,431 new subscribers (and thousands of dollars of sales revenue) within just 8 days, it's all here. As you'll see, the results of running giveaways, contests and challenges for list growth can be extraordinary.

RIP RSS? How You Can STILL Use RSS Feeds For Traffic and Leads...

Much of what you read about RSS is either woefully out of date, or tells you that RSS is long dead and buried. But is that really the case? Should RSS be left to rest in peace? Or are there still genuinely valuable ways in which you can use this once-key technology for traffic and leads? This post shows you, with 5 ways you can put RSS into valuable action for your business.

Using Email Signature CTAs for Powerful Lead Generation

Have you tried to use a CTA in your email signature to generate leads? As this post shows, it can be surprisingly effective, particularly when you consider how many one-to-one emails your business sends out each day. Find out how to use and create one, how to track results, how to split test effectively, and how to roll out across your business.

5 Ways to Grow Your List with Joint Venture Partnerships

Joint ventures, or JVs, are regarded as one of the fastest, most effective ways to grow your list. This post gives you five ways that JVs work to grow your email list, from running a referral program to podcasting to 'contribution content' and more.

How Content Upgrades Can Segment Your List and Grow Response

Segmenting your email list and personalizing your emails is becoming essential. This post shows you ways to start using content upgrades to do just that. Find out what content upgrades are and how to incorporate them into your content marketing to appeal to different market segments, driving up email engagement, deliverability and profit levels.

How to Use Your Thank You Page to Segment Your List

By segmenting your list, you can send personalized messages with higher relevance, and attract 6x higher results. Where's the best place to do it? You thank you page. This post shows how to ask a simple question on your thank you page, and get up to 95% of new subscribers to provide answers so you know how to speak to them effectively.

5 Key Ways to Build a Lasting Relationship with Your List

By building a lasting relationship with people on your email list, you build engagement, improve email deliverability, and retain subscriber numbers for longer than you otherwise would. This post gives you 5 key ways to build a lasting relationship with your list that you can start putting into action today.

7 Principles of Effective CTAs for Growing Your Email List

Are you only achieving a fraction of the email signups you otherwise could be, if only you used proper CTAs (calls to action), or made them more effective? This post shares with you what CTAs are, where you should use them and 7 principles you must follow to create an effective CTA.

Should You Use Single Opt-In or Double Opt-In? Some Answers.

When new leads join your email list, is ‘single opt-in’ an effective approach? Or should you use ‘double opt-in’, asking them to confirm by clicking a link in an email? This post gives you some answers. It weighs up the pros and cons to help you understand the best approach to take within your own business.