Latest Lead Generation Articles
Content-Led Lead Generation: The 3-Step Process You Need
The majority of the most effective lead generation techniques are content-led, and for good reason. But most businesses don't have the right foundations and so fail to get the results they otherwise could be. This post gives you the 3-step process you need to put a powerful content-led lead generation strategy into place for your business.
Read more
5 Killer Case Studies: Attract 1000s of Email Subscribers with Giveaways, Contests and Challenges
5 killer case studies of how giveaways can attract thousands of leads. From someone unexpectedly attracting 187,991 new subscribers in 11 days, making their website go offline with all the traffic, to an ecommerce candle store gaining 3,431 new subscribers (and thousands of dollars of sales revenue) within just 8 days, it's all here. As you'll see, the results of running giveaways, contests and challenges for list growth can be extraordinary.
Read more
RIP RSS? How You Can STILL Use RSS Feeds For Traffic and Leads...
Much of what you read about RSS is either woefully out of date, or tells you that RSS is long dead and buried. But is that really the case? Should RSS be left to rest in peace? Or are there still genuinely valuable ways in which you can use this once-key technology for traffic and leads? This post shows you, with 5 ways you can put RSS into valuable action for your business.
Read more
20 Tips to Boost Your LinkedIn Profile and Attract B2B Leads
When it comes to lead generation, LinkedIn is often overlooked in favor of its louder social media cousins. Yet, with over 600+ million users, it's hugely underrated. The first step in taking advantage of LinkedIn is to properly optimize your profile. But what does that mean and what do you need to do? This post gives you 20 stellar tips to put into action.
Read more
Five Conversion-Killing Mistakes You're Probably Making with Google PPC
Pay-per-click advertising on Google Search can be an incredibly powerful channel for lead acquisition. But for it to be effective, you have to know what you're doing. It can take months if not years of usage to become proficient. Consequently, most small businesses using it are making five key mistakes that are killing the number of leads they could otherwise be getting through their PPC ads. This post describes what those are and how to fix them. By fixing the issues where they exist, you can radically improve your own PPC results.
Read more
Magazine Ads: Do Print Magazines Still Work for Lead Generation?
With so much focus on online lead generation, it's easy to forget about older, offline methods like running print ads in magazines. Is the print industry really dying? Or just changing? And do magazine ads still work today to generate leads for your business? This post digs into all the research and gives you the answers you need.
Read more
Twitter Marketing: How to Grow Your Twitter Followers to Attract More Leads
When used in the right way, Twitter can become a major long-term source of new, often high-quality leads for your business. But it won't do much for you until you've attracted a good number of followers. How does this work? How exactly do more followers on Twitter equate to more leads for your business? And how can you grow your Twitter followers effectively? This post gives you the answers you need, including eleven key strategies for growing your Twitter followers.
Read more
Q: Can You Generate Leads on Quora? A: Yes! Here's How...
Find out how to start taking advantage of Quora's 300 million visitors to siphon valuable traffic back to your website and generate leads for your business. See how it works, how effective it can be (with real stats), and how to put it into action yourself.
Read more
How to Power Your Lead Generation Through Blogging
If there's one thing you can do as a high-octane catalyst for lead generation and business growth, it's this: start a blog. This post reveals numerous studies that prove that businesses with blogs get more traffic, leads and sales. Often significantly. Find out why you should be blogging, how to start if you're not already, and get some valuable tips on how to maximize your blogging success.
Read more
Twitter Marketing: 12 Ways to Get More Leads with Organic Tweets
This post shows you how to attract the attention of Twitter's 330 million active users, giving you twelve top tips to use organic Tweets to generate leads for your business.
Read more