How to Track Lead Conversions from optinopoli™ Campaigns in Google Analytics

02

Create Your Tracking Script

The general format of the script you need looks like this:

<script>
ga('send', 'event', [eventCategory], [eventAction], [eventLabel], [eventValue]);
</script>

Suggested usage is as follows—adapt as necessary to suit your own requirements:

eventCategory

Set this to Leads

eventAction

Set this to Opted in

eventLabel

This is optional, but allows you to drill down and potentially see the number of leads from each optinopoli™ campaign.
Tip: use the placeholder [[campaign_name]] in place of your campaign name—where used, we will dynamically swap this for your campaign name when the tracking script is called. This means for example the names of campaigns can be edited, as well as duplicating and split testing campaigns, with the campaign names in your tracking data automatically kept in sync.

eventValue

This is optional, but could for example be used to reflect the average value of each new lead to your business.

A tracking script snippet is shown on this page with the values above (except eventValue), ready for you to copy and paste if required.

For more detailed information on event tracking, see Google's Event Tracking guide (suitable for developers)

	<script>
	ga('send', 'event', 'Leads', 'Opted in', '[[campaign_name]]');
	</script>
	

04

Add a New Goal

What you have set up so far means that new leads will start registering as Events within your Google Analytics account.

However, there's a bit more work to do so they can start registering as conversions. To do this, you need to set up a new goal via your Google Analytics account as follows:

1. Add a new goal via the Admin page—navigate to the required View, and select Goals from the View column.
2. Click to add a new goal, and set it up as follows.
3. Choose the Custom option and click Continue
4. Enter Lead Capture - optinopoli as the Name, click the Event option and click Continue
5. Fill in the goal details so the details match your event tracking code above. The example assumes you have a different label for each campaign, with no assigned value. Adjust as required and click to save.